New Identity

Dear Clients,

I am pleased to share with you the launch of the new brand and new identity of the company. Our new brand is now (SAB Invest – الأول للاستثمار ). This is in line with the recent rebranding of SABB Bank to (SAB - الأول) that takes place during a period of steady growth and ongoing success for the Bank. This will allow a better alignment with the Bank and with the HSBC Group highlighting the extent of services and products we can offer to support the needs and objectives of our clients.

Introducing our new brand comes timely with the launch of our ambitious strategy for the company. While linking us to our historical roots, the new brand very clearly positions ‘SAB Invest’ as the investment arm of SAB, a leading bank in the Kingdom, and emphasizes our global reach through the wider HSBC Group. This should better position us to cater to the varying needs of our clients on both the local and global fronts.

For the past one and a half years, SAB Invest has been evolving rapidly into a leading investment firm in the Kingdom, with a recognized market position. The new brand is another milestone in this evolution and should emphasize our new position and pave the way for the roll-out of our new strategy serving our clients in the best way possible.

We at SAB Invest look forward with passion to meeting all of your investment needs and requirements and will strive to be the leading investment firm in the Kingdom in a sustainable manner.

Ali AlMansour

Managing Director& CEO

What does the new brand stand for and why was it chosen?

The new brand, SAB Invest, reflects our solid history, our values and, at the same time, represents our ambition to become the investment company of tomorrow. The new name is a commitment to innovation, putting customers’ aspirations and ambitions first, business sustainability and supporting key sectors such as SMEs. With Vision 2030 as our guiding light, we have set upon a new path to sustainable prosperity using the depth and breadth of our experience and digital leadership that delivers flexibility and convenience. We are committed to charting a vibrant future for an ambitious Kingdom with innovative thinking, enlightened ideas and creative energy.

What is the purpose of changing the brand name of SAB Invest?

The new brand name, SAB Invest, was chosen to communicate that our company is fit for a new reality, reflecting the future thinking and confidence that Saudi Vision 2030 champions.

Has the ownership of SAB Invest changed as well?

The SAB Invest company ownership will remain the same.

Are documents that were issued (From/To) prior to the rebranding still being accepted?

Yes, all existing documents will be accepted, there is no change to the legal structure of SAB Invest.

Do I have to re-submit any request related to products/services that are submitted before rebranding?

No, you will not need to re-submit any applications. The department concerned will process your transaction/request in the same manner as before.

Will SAB Invest public website link be changed?

The new brand identity will be reflected on the website, including the address of our website.

When will the branding process be complete?

The new unified brand definition was completed on April 4, 2023.

How does the new brand name benefit/impact me?

The new brand communicates that the company is becoming the company of tomorrow, reflecting the future thinking and confidence that Saudi Vision 2030 champions. We will continue to pioneer at the forefront of financial services and support the kingdom in achieving its vision. So, with innovative thinking, enlightened ideas and creative energy, SAB Invest will give customers the tools to meet the growing challenges of today’s world by delivering innovative solutions that offer flexibility and convenience.

Is there anything that I need to update?

No, you will not be required to make any updates to your information.

How can I make sure I’m kept up to date on any changes ahead?

You can stay up to date by visiting our website for SAB Invest.

Will the portfolio and investment account be impacted by this change?

No, you can still conduct your banking in the same manner you do today.

Will the investment account number change after this change? What about our account balance?

There is no change to your investment account number and to your account balance(s). Your existing Relationship with SAB Invest will continue to support your investment's needs. Furthermore, there is no change to the login process for your online trading platform.

Does this rebranding have any impact on existing agreements between SAB Invest and the clients?

No, the rebranding is just a revamp of the company’s brand identity and does not affect any existing agreement with any party.

Will any of the products / services I currently use be impacted by this change?

No, existing products and services will not be impacted by the change in the brand name.

Will I need to fill a new ‘Know Your Customer’ - KYC /on-boarding form with SAB Invest after the rebranding?

No, clients who have a valid / updated KYC, do not have to fill in new KYC / On-boarding forms with SAB Invest. However, in the case of an expired KYC, customers will need to update their details with SAB Invest to ensure that their KYC is up to date and in line with regulations.

Will I need to update my ID information after rebranding?

No, you don’t have to update your ID information if it is still valid, however, if your ID has expired, you will be notified to update your new ID’s expiry date.

Do I need to add my investment account as a beneficiary in SAB Online after the rebranding?

No, no change will be applied to your investment Account and it will continue to be active.

What changes will I see?

You will see changes in the company’s branding.

Where can I find more information?

Please check our website for more information and further updates relating to the new branding and legal name change.

Will there be any change in the existing call center number that I use?

No. Please continue to use the existing number, as mentioned below.

We are happy to provide support and receive all your inquiries during working hours by contacting us via the following numbers:

• From within the Kingdom: 8001242442

• From outside the Kingdom: +966114062828

Working hours: from Sunday to Thursday, from 09:00 am to 04:30 pm

Will there be any change in the dealer number for trading after this rebranding?

No. Please continue to use the existing number, as mentioned below.

SAB Invest: 8001241144

To call from outside the kingdom

+966114062831

Will there be any change in the trading fee or any other fees related to SAB Invest products after the rebranding?

No, the trading fees will be the same as they are currently. If in the future, there are any changes to your trading fees you will be notified in advance in accordance to the regulations.